HOW I WORK WITH BRANDS
Most clients come to me for a logo, a brand refresh, or general design support. They need something that looks right, feels right, and can actually grow with them.
That’s where I start.
I design logos and brand systems that give businesses a clear visual foundation. From there, I support ongoing graphic design needs, helping brands stay consistent across marketing, digital, and everyday materials without losing personality.
As trust builds, the work often expands. Brand foundations turn into campaigns. Design turns into storytelling. That’s when creative direction for photo and video comes into play, making sure what’s being captured aligns with the brand we’ve already defined.
I also help bring those ideas into the world through digital ads and campaign execution, ensuring everything feels connected rather than pieced together.
My background as a painter and photographer very much informs how I approach all of it. I think in composition, color, and emotion first. Strategy gives the work structure, but instinct is what makes it resonate.
Whether it starts with a logo or grows into something bigger, the goal is always the same: build work that feels clear, cohesive, and genuinely you.
Design Portfolio
TACA Brand Identity
Brand & Design Identity
Case Management Studio
Brand & Design Identity
Lane Boots
Meticulously handcrafted boots that merge Western craftsmanship with a modern edge. D2C, B2B, and Retail.
My responsibilities as Creative Director at Lane Boots include:
Brand Management
Created Customer Avatars and Messaging Guidelines
Campaign Development, Strategy, & Design
Wholesale Catalog Design
Product & Packaging Design
Photoshoot Art Direction
Email Design
Digital Ad Campaigns
Copywriting & Editing
Website & App Design
Video
www.laneboots.com
@lane.official
Summer 2026
Lane Boots full collection catalog
Brand Voice & Messaging
Email Designs
Email designs for the Tessa Knee High launch.
Email designs for our second collaboration with Megan Moroney and her new album, Cloud 9.
Email designs for our partnership with the Houston Livestock Show & Rodeo.
Social Assets
Packaging
Am I Okay? Package Design
Boot box design for our first collaboration with Megan Moroney.
How I Used AI
AI-Generated Images
These are a few examples of AI-generated images I created for use in festival ads. The images were mostly used as blurred background images to allude to the idea of being at a festival and wearing Lane Boots.
AI-Generated Images for Photoshoot Concepting
I used AI to create images that fully visualized my concept for a new product launch photoshoot.
Go West Supply
Go West Supply is a Western retailer.
My work with this brand included:
Creative Direction
Photoshoot Planning
Model Selection
Styling
Art Direction
Website Design
Nick Rodriguez Law
Dallas-based personal injury law firm. I created the branding for Nick Rodriguez Law and currently work on retainer for the firm.
My work with Nick Rodriguez Law includes:
Video Direction
Creative Direction
Social Media Content
Videography & Editing
Graphic Design
Marketing Collateral
https://nrlawtexas.com/
Jack Black
Jack Black Skin Care was a client I helped my agency land back in 2018. I was responsible for the creative and art direction for all social media video and photography assets. Worked closely with my team to ensure we were accurately telling the story of each product through impactful photography and videography.
I introduced the idea of incorporating plexi-glass into the product shots to elevate the assets and make the product standout.
The Highland Dallas
The Highland Dallas was launching a new brand and needed photography and videography assets for social media to support the launch of its vibrant new branding.
Project Included:
Art Direction & Storyboarding
Creative Photography & Video Direction
Photography by Nichole Meyer
Black | Mann & Graham LLP
Black | Mann & Graham LLP is a law firm based in Texas. I rebranded the company in the Spring of 2025.
Project included:
Logo Design
Business Stationery Design
Social Media Refresh
Callie For Texas
U.S. Congressional Campaign for Callie Butcher.
Project included:
Campaign Concept: All For Texas
Logo Design
Logo displayed on campaign t-shirt and signage.
Vitalyc Medspa
Offering health and beauty services to men and women of all ages with locations in Dallas, Addison, Fort Worth, and Houston.
Project Included:
Logo Design
Branding
Web Design
Photo Art Direction
Marketing
Graphic Design
Social Media
Media Kit
https://www.vitalyc.com/
Neuro Pathway
Neuro Pathway specializes in matching Neurodiagnostic Professionals with hospitals and private organizations that need full and part-time staff.
Project Included:
Logo Design
Brochure Design
Texas Young Lawyers Association - Campaign
Ashton Butcher is top-rated Dallas lawyer and ran for President-Elect of the Texas Young Lawyers Association.
Project included:
Logo Design
Marketing Collateral
Social Media Templates
Landing Page
Whitebox Real Estate
Full-service office and industrial real estate firm that helps businesses with lease renewals and new leases.
Project included:
Rebrand from my original design in 2016
Refresh branding
Creative Direction
Collateral
Pitch Decks
Website Design
Photography
Social Media Content (LinkedIn)
Print and Digital Campaigns
ORIGINAL LOGO (2016) & WORK
Patterson Law Firm
Dallas-based estate planning, employment contract, and business startup firm.
Project included:
Logo Design
Butcher Legal Group PLLC
Dallas-based civil rights, business, and patent firm.
Project included:
Logo Design
Eighty Three Creative
As the first employee of Eighty Three Creative, I played a huge role in developing the agency name and branding. About a year and a half prior to leaving ETC, I lead the team through a complete rebrand.
Project included:
Creative Direction
Updated Logo
Complete Brand Discovery and Brand Book
Mission & Values
Brand Elements
Social Media
To see more of my creative direction and work with Eighty Three Creative, visit ETC.
400 Record & Bullion
Logo and branding project for 400 Record and Bullion. 400 Record, formerly known as the Belo Building, sits on the southwest corner of downtown Dallas. The renovation of 400 Record included the addition of Bullion, a new restaurant by Chef Bruno Davaillon.
Project Included:
Creative Direction
Naming
Logo Design
Branding
Bullion has since closed, unfortunately.
Harding University
This was my first big branding project. As a 24-year-old, self-taught designer, I was asked to lead my alma mater through a rebrand. This project is where I learned very quickly not to take feedback personally.
Axer Strategies
Dallas-based marketing agency.
Project included:
Logo Design
Axer Strategies Website
Sweet Cream Pops
Project included:
Logo Design
Dustin Vyers
Personal design brand that started out as my painting signature.
Event Mechanics Co
Commercial and private event company in Dallas.
Project included:
Creative Direction
Tagline Creation
Branding
Collateral
Labora Group
Private investment company.
Projects inlcuded:
Creative Direction
Logo & Branding
Packaging
For the tissue paper (below) I actually purchased feathers, and used black paint to create the pattern, and then had my Jr. Art Director build out digitally.
The Bridge Homeless Recovery Center
Project included:
Creative Direction
Video Art Direction
Animation Art Direction
Event Design & Planning
Annual Giving Campaigns
Rebrand for 10th Anniversary
10th Anniversary Social Animation
To see my storyboard and video sample click here
Mercanti Fiorentini
Photography Creative & Art Direction for social media
WESA
The Western & English Sales Association
Project included:
Creative Direction
Rebrand
Social Media
Trade Show Planning and Design
Mobile App
