HOW I WORK WITH BRANDS
Most clients come to me for a logo, a brand refresh, or general design support. They need something that looks right, feels right, and can actually grow with them.
That’s where I start.
I design logos and brand systems that give businesses a clear visual foundation. From there, I support ongoing graphic design needs, helping brands stay consistent across marketing, digital, and everyday materials without losing personality.
As trust builds, the work often expands. Brand foundations turn into campaigns. Design turns into storytelling. That’s when creative direction for photo and video comes into play, making sure what’s being captured aligns with the brand we’ve already defined.
I also help bring those ideas into the world through digital ads and campaign execution, ensuring everything feels connected rather than pieced together.
My background as a painter and photographer very much informs how I approach all of it. I think in composition, color, and emotion first. Strategy gives the work structure, but instinct is what makes it resonate.
Whether it starts with a logo or grows into something bigger, the goal is always the same: build work that feels clear, cohesive, and genuinely you.
Design Portfolio
Lane Boots
Meticulously handcrafted boots that merge Western craftsmanship with a modern edge. D2C, B2B, and Retail.
My responsibilities as Creative Director at Lane Boots include:
Brand Management
Created Customer Avatars and Messaging Guidelines
Campaign Development, Strategy, & Design
Wholesale Catalog Design
Product & Packaging Design
Photoshoot Art Direction
Email Design
Digital Ad Campaigns
Copywriting & Editing
Website & App Design
Video
www.laneboots.com
@lane.official
Email designs for the Tessa Knee High launch.
Email designs for our second collaboration with Megan Moroney and her new album, Cloud 9.
Email designs for our partnership with the Houston Livestock Show & Rodeo.
Packaging Design for our first collaboration with Megan Moroney and her album, Am I Okay?
Snippet of Lane Boots Wholesale Catalog.
Smokeshow Social Club Campaign
The Smokeshow Social Club concept was to create a campaign that would boost Smokeshow sales during a slower sales month, involve influencers, and feel exclusive and fun to be a part of during the summer.
Influencer Event
Hosted a Smokeshow Social Club event for 5-10 influencers at Easy Sliders with a “Boots & Burgers” theme.
Photoshoot
To help balance cost, we used this event and location as our set for the Smokeshow Social Club photo and video assets. The influencers were our models - which gave us some fresh new faces to push out with this campaign
GWP
We designed a custom Smokeshow Social Club trucker hat to be a GWP, and included in photoshoot.
Outcomes - Site Sales
21% Increase in Smokeshow Sales Period over Period
141% Increase in Smokeshow Sales Year over Year
When isolating the Smokeshow collection, this campaign moved the needle and grew our new customer base significantly.
The free gift with purchase increased our add to cart rate on the site by almost double and it increased the conversion rate by 5%.
Product Launch Email
Case Management Studio | Dallas College
Case Management Studio exists to strengthen the skills, knowledge, and professional practice of case managers so they can deliver holistic, coordinated support that helps students thrive.
My work with Case Management Studio includes:
Creative Direction
Logo & Brand Design
Brand Guidelines
This Case Management Studio logo reflects learning as a dynamic, shared practice—one that evolves through experience, collaboration, and care. The abbreviation of Management is intentional in order to create a tight and more compact logo mark, while providing options for the full usage in secondary logos.
The fluid, organic “CMS” letterforms represent the exchange of knowledge between students and staff, subtly referencing both the human brain and the pathways traveled through education, career development, and personal growth. The circle represents the human form preparing to travel through the system. These forms are intentionally contained within a structured frame, signaling the role of the Case Management Studio as a supportive, well-designed environment where skill-building can flourish.
The balance of fluidity and structure in this mark embodies the Studio’s mission to equip case managers with the knowledge, tools, and confidence needed to deliver holistic, high-quality support that helps students thrive.
Nick Rodriguez Law
Dallas-based personal injury law firm. I created the branding for Nick Rodriguez Law and currently work on retainer for the firm.
My work with Nick Rodriguez Law includes:
Video Direction
Creative Direction
Social Media Content
Videography & Editing
Graphic Design
Marketing Collateral
Jack Black
Jack Black Skin Care was a client I helped my agency land back in 2018. I was responsible for the creative and art direction for all social media video and photography assets. Worked closely with my account manager, photographer, videographer, and motion designer.
TACA
Formerly known as The Arts Community Alliance, TACA’s mission is to invest in the vibrancy and resilience of a diverse Dallas arts community.
I worked with the organization through a transitional year of brand and voice identity, treating our initial foray into a rebrand as a palate cleanser, as if to say, “under construction.” Ultimately, the committee landed on the logo to the right, representing TACA’s passion for fueling a vibrant arts community for Dallas. Additionally, I brought much-needed cohesion to all of their programs to ensure the TACA brand remained at the forefront.
Annually, I help TACA create and design event experiences through collateral, digital assets, and signage.
My projects with TACA include:
Complete Organization Rebrand
Logo Design
Program & Event Design
Print & Digital Marketing Collateral
Social Media Assets
www.taca-arts.org
Art Insider Article about the Rebrand
TACA PROGRAMS
TACA Perforum
TACA Perforum is an annual, community-wide arts symposium designed to advance a collective vision for what a thriving arts and cultural community can look like for Dallas and North Texas. This logo iteration was designed during the transitional year.
Project Included:
Logo Design
Branding
Email Design
Event Signage
Program Design
Social Media
TACA Arts Accelerator
The TACA Arts Accelerator is a new learning experience for small and emerging arts nonprofits working in Dallas County. This logo iteration was designed during the transitional year.
Project Included:
Logo Design
The Highland Dallas
The Highland Dallas was launching a new brand and needed photography and videography assets for social media to support the launch of its vibrant new branding.
Project Included:
Art Direction & Storyboarding
Creative Photography & Video Direction
Photography by Nichole Meyer
Black | Mann & Graham LLP
Black | Mann & Graham LLP is a law firm based in Texas. I rebranded the company in the Spring of 2025.
Project included:
Logo Design
Business Stationery Design
Social Media Refresh
Callie For Texas
U.S. Congressional Campaign for Callie Butcher.
Project included:
Campaign Concept: All For Texas
Logo Design
Logo displayed on campaign t-shirt and signage.
Vitalyc Medspa
Offering health and beauty services to men and women of all ages with locations in Dallas, Addison, Fort Worth, and Houston.
Project Included:
Logo Design
Branding
Web Design
Photo Art Direction
Marketing
Graphic Design
Social Media
Media Kit
https://www.vitalyc.com/
Neuro Pathway
Neuro Pathway specializes in matching Neurodiagnostic Professionals with hospitals and private organizations that need full and part-time staff.
Project Included:
Logo Design
Brochure Design
Texas Young Lawyers Association - Campaign
Ashton Butcher is top-rated Dallas lawyer and ran for President-Elect of the Texas Young Lawyers Association.
Project included:
Logo Design
Marketing Collateral
Social Media Templates
Landing Page
Whitebox Real Estate
Full-service office and industrial real estate firm that helps businesses with lease renewals and new leases.
Project included:
Rebrand from my original design in 2016
Refresh branding
Creative Direction
Collateral
Pitch Decks
Website Design
Photography
Social Media Content (LinkedIn)
Print and Digital Campaigns
ORIGINAL LOGO (2016) & WORK
Black Tie Dinner
The largest LGBTQ+ fundraising dinner of its kind, supporting local and national beneficiaries. I served on the Board of Directors for eight consecutive years and held the following positions:
Creative Chair
Sponsorship Chair
Board Governance Chair
Co-Chair Elect
Co-Chair (2023-2024)
In my first year as Co-Chair, I led the organization through a reorganization as well as new branding, which included an updated Mission Statement, and the addition of a Vision Statement, Values, and I formed a committee to help write the organization’s first DEI Statement.
Projects included:
Creative Direction
Photography
Videography
Content Creation
Event Creative & Design
Social Media
Storytelling
Click to see videos:
Carpool Cheraoke - 78K Views
Visible (Theme Reveal) - 13K Views
Together (Theme Reveal) 3.3K Views
Beneseries - Equality Texas
BTD Brand Ethos
Patterson Law Firm
Dallas-based estate planning, employment contract, and business startup firm.
Project included:
Logo Design
Butcher Legal Group PLLC
Dallas-based civil rights, business, and patent firm.
Project included:
Logo Design
Eighty Three Creative
As the first employee of Eighty Three Creative, I played a huge role in developing the agency name and branding. About a year and a half prior to leaving ETC, I lead the team through a complete rebrand.
Project included:
Creative Direction
Updated Logo
Complete Brand Discovery and Brand Book
Mission & Values
Brand Elements
Social Media
To see more of my creative direction and work with Eighty Three Creative, visit ETC.
400 Record & Bullion
Logo and branding project for 400 Record and Bullion. 400 Record, formerly known as the Belo Building, sits on the southwest corner of downtown Dallas. The renovation of 400 Record included the addition of Bullion, a new restaurant by Chef Bruno Davaillon.
Project Included:
Creative Direction
Naming
Logo Design
Branding
Bullion has since closed, unfortunately.
Favor The Kind
Helped The Gypsy Wagon, a Dallas-based boutique, rebrand to Favor the Kind.
Project included:
Creative Direction
Brand Immersion
Mission, Vision, and Audience
Rebrand Campaign Plan and Execution
Event Planning
Collateral
Website
Social Media
To create buzz for those that drive along the busy street of Knox/Henderson, I suggested that they remove Gypsy Wagon from their store front, leaving only the longhorn mark. Social media quickly took off, and D Magazine picked up the story to find out what was happening!
Harding University
This was my first big branding project. As a 24-year-old, self-taught designer, I was asked to lead my alma mater through a rebrand. This project is where I learned very quickly not to take feedback personally.
Axer Strategies
Dallas-based marketing agency.
Project included:
Logo Design
Axer Strategies Website
Sweet Cream Pops
Project included:
Logo Design
Wildfire Saddlery
Western tack brand
Project included:
Creative Direction
Logo Rebrand
Dustin Vyers
Personal design brand that started out as my painting signature.
Event Mechanics Co
Commercial and private event company in Dallas.
Project included:
Creative Direction
Tagline Creation
Branding
Collateral
Labora Group
Private investment company.
Projects inlcuded:
Creative Direction
Logo & Branding
Packaging
For the tissue paper (below) I actually purchased feathers, and used black paint to create the pattern, and then had my Jr. Art Director build out digitally.
The Bridge Homeless Recovery Center
Project included:
Creative Direction
Video Art Direction
Animation Art Direction
Event Design & Planning
Annual Giving Campaigns
Rebrand for 10th Anniversary
10th Anniversary Social Animation
To see my storyboard and video sample click here
Mercanti Fiorentini
Photography Creative & Art Direction for social media
Hudson Construction Group
Project included:
Brand Immersion
Logo & Brand Refresh
Brand Book
Collateral
WESA
The Western & English Sales Association
Project included:
Creative Direction
Rebrand
Social Media
Trade Show Planning and Design
Mobile App
