Helped The Gypsy Wagon, a Dallas-based boutique, rebrand to Favor the Kind.
Project included:
Creative Direction
Brand Immersion
Mission, Vision, and Audience
Rebrand Campaign Plan and Execution
Event Planning
Collateral
Website
Social Media
Favor The Kind Brand Book
To create buzz for those that drive along the busy street of Knox/Henderson, I suggested that they remove Gypsy Wagon from their store front, leaving only the longhorn mark. Social media quickly took off, and D Magazine picked up the story to find out what was happening!