Dustin Vyers
SMU Cox School of Business - Advanced Marketing Certificate (2019)
Harding University - Master of Scient (MS), Communication (2002)
Harding University - BA, Advertising (2001)
Creative & Branding | Marketing Leader
Brand and marketing leader with hands-on experience driving product launches, integrated campaigns, ecommerce storytelling, promotional strategy, and cross-functional execution across email, paid media, website, social, and retail. Known for pairing strong creative instincts with business-minded thinking to grow engagement, strengthen customer loyalty, and drive measurable results. Thrives in fast-moving entrepreneurial environments where ownership, speed, and quality matter.. Dedicated to leveraging creativity for meaningful change.
My Work
Dustin Vyers Art LLC
Owner/Creative Director (December 2020 - Present)
Provide strategic branding, marketing, and creative services for diverse clients, acting as an extension of in-house teams to elevate brand presence and engagement. Manage all aspects of business operations, from client relations to creative execution.
Lane Boots, Creative Director
Lead creative direction and integrated go-to-market campaigns across ecommerce, email, paid media, social, retail, and product launches for a fast-growing DTC footwear brand.
Partner closely with the head of marketing, merchandising, retail, and leadership teams to support customer acquisition, engagement, and overall brand growth.
Develop seasonal campaigns, product launch strategies, promotional moments, and customer-focused storytelling designed to drive conversion while maintaining premium brand positioning.
Plan, concept, moodboard, and oversee photoshoots from pre-production through final asset delivery.
Oversee homepage refreshes, landing pages, product copy, and key customer touchpoints within the Shopify ecosystem to improve experience and performance.
Shape email/SMS and Post Pilot campaign creative and messaging tied to launches, promotions, retention efforts, and ongoing customer engagement.
Collaborate with partnerships and influencer team on creator campaigns, events, and social content that expand reach, build credibility, and generate brand awareness.
Created the Smokeshow Social Club campaign, which delivered a 21% increase in sales PoP and 141% YoY growth for the featured product line.
Utilize AI tools to speed ideation, improve creative output, and increase efficiency.
TACA, Contract Designer
Helped lead a full organizational rebrand for a prominent arts nonprofit, creating a more modern and cohesive identity across digital, print, events, and donor-facing communications.
Continue to support annual fundraising events through campaign collateral, signage, invitations, and social media assets designed to drive engagement and attendance.
Whitebox Real Estate, Creative Marketing Strategist (July 2022 - September 2025)
Served as an embedded creative and marketing partner to the Whitebox team, providing strategic support across branding, marketing, content development, video production (including scripting, casting, and art direction), social media, and recruitment initiatives.
Other clients include:
Nick Rodriguez Law, Case Management Studio/Dallas College, Jeff McKnight Interior Design, Discover Health, Cinch Jeans
Stratus
Brand & Marketing Manager (April 2019 - December 2020)
Managed and directed creative strategy for full company rebrand from Alliance Family of Companies to Stratus. The project included agency management, logo design, branding, and building a more robust lead-generation website.
Built and established company brand guidelines to create cohesive sales collateral, email campaigns, and various marketing materials.
Designed branding for internal and external Continuing Education Courses for EEG Technologists.
Created and directed the execution of experiential marketing activations at a high-profile conference.
Developed strategy and creative for a national campaign to lobby against government regulations impacting the company’s customers.
Concepted, built and edited landing pages and websites (through Squarespace and WordPress) that met marketing campaign strategy and objectives.
Created and presented new marketing initiatives to the company‘s national sales executives.
Lead team to execute strategies and processes for sales rep attendance at neurological conferences around the nation.
Manage relationships with various outside agencies for creative, social, and digital execution.
Black Tie Dinner
Volunteer Board Member, Co-Chair 2023-2024
Co-Chair
2023-2024
As Co-Chair, I demonstrated impactful leadership by spearheading transformative initiatives within the Board of Directors. Guiding the board with a strategic vision, I successfully facilitated the adoption of a new mission and vision statement, fostering a renewed sense of purpose. In partnership with other leaders, I led the adoption of the organization's first Diversity, Equity, and Inclusion statement. I enhanced efficiency through a strategic board reorganization and emboldened the team to explore innovative fundraising approaches. In 2023, our collective efforts yielded remarkable results, achieving a record-breaking total distribution of $1.73 Million. Additionally, for the first time in our 42-year history, we distributed more than $1 Million to our local beneficiaries.
Other skills learned and utilized in this role: public speaking, management, and public relations.
Co-Chair Elect
January 2022 - December 2022
During my year as Co-Chair Elect, I acted as an extension of all committees, helping out where I can to gain further knowledge of the full board, sponsorships, and beneficiaries. I also began to make plans of action for 2023 and beyond. Personally worked to bring in $60k+ in donations and new sponsorships. The total distribution in 2022 was $1.5 Million.
Board Governance Chair
January 2021 - December 2021
Oversaw the recruitment process of new board members.
Sponsor Committee Chair
January 2019-June 2019
Worked with the Director of Development to create strategies and sponsor engagement plans to ensure the sponsors and underwriters of Black Tie Dinner receive successful brand exposure and activations at events. Networked to raise about $50,000 in cash and in-kind donations personally.
Creative Director, Marketing Co-Chair
November 2016 - December 2018
Developed creative strategy, branding, and marketing for five pre-dinner events, as well as all creative and design for Black Tie Dinner weekend.Co-Chair 2023-2024 As Co-Chair, I demonstrated impactful leadership by spearheading transformative initiatives within the Board of Directors. Guiding the board with a strategic vision, I successfully facilitated the adoption of a new mission and vision statement, fostering a renewed sense of purpose. In partnership with other leaders, I led the adoption of the organization's first Diversity, Equity, and Inclusion statement. I enhanced efficiency through a strategic board reorganization and emboldened the team to explore innovative fundraising approaches. In 2023, our collective efforts yielded remarkable results, achieving a record-breaking total distribution of $1.73 Million. Additionally, for the first time in our 42-year history, we distributed more than $1 Million to our local beneficiaries. Other skills learned and utilized in this role: public speaking, management, and public relations. Co-Chair Elect January 2022 - December 2022 During my year as Co-Chair Elect, I acted as an extension of all committees, helping out where I can to gain further knowledge of the full board, sponsorships, and beneficiaries. I also began to make plans of action for 2023 and beyond. Personally worked to bring in $60k+ in donations and new sponsorships. The total distribution in 2022 was $1.5 Million. Board Governance Chair January 2021 - December 2021 Oversaw the recruitment process of new board members. Sponsor Committee Chair January 2019-June 2019 Worked with the Director of Development to create strategies and sponsor engagement plans to ensure the sponsors and underwriters of Black Tie Dinner receive successful brand exposure and activations at events. Networked to raise about $50,000 in cash and in-kind donations personally. Creative Director, Marketing Co-Chair November 2016 - December 2018 Developed creative strategy, branding, and marketing for five pre-dinner events, as well as all creative and design for Black Tie Dinner weekend.
Skills: Strategic Planning · Public Speaking · Public Relations · Marketing · Free Thinking · Nonprofit Organizations · Project Tracking · LGBTQ Rights · Adobe Creative Cloud · Event Planning · Creative Strategy · Creative Problem Solving · Fundraising · Design · Project Management
Eighty Three Creative
Creative Director (October 2015 - April 2019)
As Creative Director at Eighty Three Creative, I managed a team of designers, production artists, photographers, videographers, animation specialists, and UX/UI designers. I worked very closely with the Account Managers, Marketing Communication Manager, Project Managers, and VP of Operations on daily client meetings and various client projects. Assisted the account team on building pitch decks for potential new clients and responding to RFPs, as well as attending pitch meetings. Played huge roles in creative and marketing strategies for clients.
Directed the photography and videography team on all client shoots for print, digital, and social media.
Clients included men's skincare brand, Jack Black, Hudson Construction Group, Mercanti Fiorentini, Lincoln Property Company, The Bridge Homeless Recovery Center, Fruit of the Earth, Nextlink, and the rebranding of Eighty Three Creative.
Built the initial agency brand from concept to completion
Collaborated with account managers to obtain knowledge of clients’ needs and established the creative brief
Participated in brand immersions for clients building a new business or rebranding
Conceived and implemented creative strategy, concepts, and guidelines in various internal and external projects and campaigns, overseeing them to completion
Wrote and implemented processes and procedures for each creative department
Helped to establish agency culture; created and implemented a unique internship program, and lead the team through weekly creative exercises
Networked and secured $230,000 in new business in the first three years of operation
As Creative Director at Eighty Three Creative, I managed a team of designers, production artists, photographers, videographers, animation specialists, and UX/UI designers. I worked very closely with the Account Managers, Marketing Communication Manager, Project Managers, and VP of Operations on daily client meetings and various client projects. Assisted the account team on building pitch decks for potential new clients and responding to RFPs, as well as attending pitch meetings. Played huge roles in creative and marketing strategies for clients. Directed the photography and videography team on all client shoots for print, digital, and social media. Clients included men's skincare brand, Jack Black, Hudson Construction Group, Mercanti Fiorentini, Lincoln Property Company, The Bridge Homeless Recovery Center, Fruit of the Earth, Nextlink, and the rebranding of Eighty Three Creative. Built the initial agency brand from concept to completion Collaborated with account managers to obtain knowledge of clients’ needs and established the creative brief Participated in brand immersions for clients building a new business or rebranding Conceived and implemented creative strategy, concepts, and guidelines in various internal and external projects and campaigns, overseeing them to completion Wrote and implemented processes and procedures for each creative department Helped to establish agency culture; created and implemented a unique internship program, and lead the team through weekly creative exercises Networked and secured $230,000 in new business in the first three years of operation
Skills: Marketing · Free Thinking · Project Tracking · Adobe Creative Cloud · Social Media · Creative Strategy · Executive Visibility · Creative Problem Solving · Design · Corporate IdentitySkills: Marketing · Free Thinking · Project Tracking · Adobe Creative Cloud · Social Media · Creative Strategy · Executive Visibility · Creative Problem Solving · Design · Corporate Identity
I was the very first employee of Eighty Three Creative, a small marketing and design agency in downtown Dallas. When the agency first started, I was Art Director, Designer, Account Manager, Project Manager, Client-Greeter, and sometimes Copywriter.
In my first few months with Eighty Three Creative, I was responsible for landing our first big client, AT&T.
I managed a team of young graphic and digital designers on large and small social and branding projects. My personal branding projects include 400 Record, Bullion, Whitebox Real Estate, and The Tot. I art-directed branding projects for Event Mechanics Co., Labora, WESA, and Clarity Home Improvements.
City Electric Supply
Art Director (July 2014 - April 2016)
City Electric Supply is a leading worldwide electrical distributor serving Electrical Contractors in trade and industry across all market sectors.
I worked for the CES corporate marketing team designing print collateral for CES corporate usage, as well as marketing pieces for individual branches. Projects include everything from brochures and flyers, to logo design.
During even number years, we hosted a large conference for all of our branch managers, and my team worked closely with the Marketing Director, as well as our corporate office to design graphics for the Dallas Convention Center and Omni Hotel. We designed everything from wall graphics, kiosks and 20'x20' trade show booths.
I also worked closely with our Social Media Manager designing collateral for use across our social channels. We met regularly to plan content, execute and follow-up (specifically on contests).
National Roper Supply | David’s Western Wear
Art Director (May 2007 - October 2011)
Head photographer of fashion and product shots. Art directed photography, catalog layout, and overall brand management across all media. Studio and product management. Image editing and typography for print and web. Direct mail, POS, packaging, and logo design.
Managed a team of four interns.
Some buying experience and product/apparel design.
Social media management.
Visual merchandising and window design experience.
Planned, organized and hosted annual company party.